Target Audience:
With choosing my genre I have eliminated certain groups of people from my target audience. A younger audience (10 and under) would not be a good target for my audience as most children prefer to listen to the ‘Pop’ genre and music from artists such as ‘Justin Bieber’ or ‘Selena Gomez’.
Thus my music video will be targeted at people both male and female aged approximately from 14 – to late 30’s for people who enjoy the music performed by ‘Coldplay’. I have also chosen this age groups due to the fact that the song ‘Paradise’ was also identified and is similar to in places to bands such as ‘3OH!3’ which would not be suitable for a very young age. However, I have decided to have my target audience as young as 14 as ‘Coldplay’ are a popular band which are in the ‘UK
However, as lot's of older people enjoy 'Coldplay' I have decided to have my target audience to the age of 30. This is due to the probability of people who enjoy 'Official Top 40' music and as most people listen to this I believe people aged to 30 do also. Furthermore, this breif questionnaire I asked to a number of people confirmed my initial impression.
Questionnaire:
1) How old are you?
- 14-18 IIIII IIIII
- 19-23 IIIII IIIII
- 24-28 IIIII IIIII
- 29-33 IIIII IIIII
- 34-38 IIIII IIIII
- 39+ IIIII IIIII
2) Do you listen to the 'UK's Official Top 40'?
- Yes IIIII IIIII IIIII IIIII IIIII IIIII IIIII IIIII IIIII IIII
- No IIIII IIIII I
3) Do you enjoy listening to 'Coldplay'?
- Yes IIIII IIIII IIIII IIIII IIIII IIIII IIIII IIIII IIIII IIIII I
- No IIIII IIII
4) If 'no' to the last question why?
- Not my style of music IIIII IIIII II
- Too young for me IIIII IIIII IIIII IIIII IIIII IIIII IIIII III
- Never heard of them IIIII III
- Other II
From these results it was clear I had to ensure my music video will be based on a younger generation and steer clear from people 30+.
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